I have learnt a great deal in the last few months while studying Web Design. The intricacies of Dreamweaver particully were a great help with my current work. The HTML newsletter particularly was a great help.
If I could change anything about the course however, it would be the structure of the assessments. I feel that fewer assessments but with greater weight assigned to each one would give students greater flexibility for creativity. It would also force students to produce higher qulaity work that would be beneficial for thier portfolios.
Overall a great experience!
Monday, June 14, 2010
Client Experience
My overall client experience was a positive one, although slightly time-pressured. My client was Splitz Gym, my current employer and the project was to develop a promotional platform for a viral advertising campaign under development. I decided a simple 3 page website was the best option, using bright, vibrant colors and clean, simple lines to convey to fun and fresh nature of the business.
A total of 3 meetings were held throughout the development project to confer with the business directors and to ensure that both our concepts were still heading in the right direction.
Overall the client was very happy with the end result and has already contracted me to design another web element within thier advertising schedule.
A total of 3 meetings were held throughout the development project to confer with the business directors and to ensure that both our concepts were still heading in the right direction.
Overall the client was very happy with the end result and has already contracted me to design another web element within thier advertising schedule.
Monday, April 19, 2010
Monday, March 1, 2010
EM-awesomeness
An em is a unit of measurement in the field of typography. This unit defines the proportion of the letter width and height with respect to the point size of the current font. Originally the unit was derived from the width of the capital "M" in a particular typeface. This unit is not defined in terms of any specific typeface, and thus is the same for all fonts at a given point size.[1] So, 1 em in a 16 point typeface is 16 points.
Monday, February 15, 2010
Logo Concepts
Here are two of my ideas for my personal freelancing logo, let me know which you like best and why!
Monday, February 1, 2010
Web Design Criteria
1. Content
Content is the information provided on the site. It is not just text, but music, sound, animation, or video -- anything that communicates a sites body of knowledge. Good content should be engaging, relevant, and appropriate for the audience. You can tell it's been developed for the Web because it's clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more.
2. Structure and Navigation
Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. Sites with good structure and navigation are consistent, intuitive and transparent. They allow you to form a mental model of the information provided, where to find things, and what to expect when you click. Good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.
3. Visual Design
Visual design is the appearance of the site. It's more than just a pretty homepage and it doesn't have to be cutting edge or trendy. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.
4. Functionality
Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. The site should work cross-platform and be browser independent. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. The most functional sites also take into consideration those with special access needs. Good functionality makes the experience center stage and the technology invisible.
5. Ineractivity
Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It insists that you participate, not spectate.
It's input/output, as in searches, chat rooms, e-commerce and gaming or notification agents, peer-to-peer applications and real-time feedback. It's make your own, distribute your own, or speak your mind so others can see, hear or respond. Interactive elements are what separates the Web from other media. Their inclusion should make it clear that you aren't reading a magazine or watching TV anymore.
6. Overall Experience
Demonstrating that sites are frequently more -- or less than the sum of their parts, the overall experience encompasses content, structure and navigation, visual design, functionality, and interactivity, but it also includes the intangibles that make one stay or leave. One has probably had a good overall experience if (s)he comes back regularly, places a bookmark, signs up for a newsletter, participates, emails the site to a friend, or stays for a while, intrigued.
Content is the information provided on the site. It is not just text, but music, sound, animation, or video -- anything that communicates a sites body of knowledge. Good content should be engaging, relevant, and appropriate for the audience. You can tell it's been developed for the Web because it's clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more.
2. Structure and Navigation
Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. Sites with good structure and navigation are consistent, intuitive and transparent. They allow you to form a mental model of the information provided, where to find things, and what to expect when you click. Good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.
3. Visual Design
Visual design is the appearance of the site. It's more than just a pretty homepage and it doesn't have to be cutting edge or trendy. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.
4. Functionality
Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. The site should work cross-platform and be browser independent. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. The most functional sites also take into consideration those with special access needs. Good functionality makes the experience center stage and the technology invisible.
5. Ineractivity
Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It insists that you participate, not spectate.
It's input/output, as in searches, chat rooms, e-commerce and gaming or notification agents, peer-to-peer applications and real-time feedback. It's make your own, distribute your own, or speak your mind so others can see, hear or respond. Interactive elements are what separates the Web from other media. Their inclusion should make it clear that you aren't reading a magazine or watching TV anymore.
6. Overall Experience
Demonstrating that sites are frequently more -- or less than the sum of their parts, the overall experience encompasses content, structure and navigation, visual design, functionality, and interactivity, but it also includes the intangibles that make one stay or leave. One has probably had a good overall experience if (s)he comes back regularly, places a bookmark, signs up for a newsletter, participates, emails the site to a friend, or stays for a while, intrigued.
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